The tyres to be ranged are a selection from CEAT’s car and SUV and Commercial ranges and includes the highly-rated all-season tyre, the 4 SeasonDrive. The CEAT products will sit within the current mid-range portfolio offered by Traxx.
In preparation for the launch, Traxx welcomed Mr Ganesh Narayan (EU General Manager) and Mr Harshit Shah (Senior Manager of International Marketing) from CEAT, who came to the UK for several market insight meetings at the beginning of February.
During their visit, the CEAT executives accompanied by Traxx UK Sales Manager, Terry Cox, visited potential key dealers to introduce the products and discuss the “go to market” plan. Says Terry: “The customer visits were an invaluable experience for both parties as we met with customers who are really interested in working with CEAT and their products.”